Our users don’t want quarter-inch drills, they want quarter inch holes.
Whom the gods wish to destroy they first call promising.
"What was the Sherlock Holmes principle? 'Once you have discounted the impossible, then whatever remains, however improbable, must be the…
If you want to combat error, critique your in-group. You speak their language and they trust you, so you might persuade…
This is actually Leo McGinneva, quoted by Theodore Levitt in “The Marketing Imagination”